Blog
Practical writing on what actually moves a website, and honest limits on what any tool can tell you.
12 Sept 2026 · 5 min read
Why your homepage loses visitors in the first five seconds
The three questions a first-time visitor answers before deciding to stay, and why site owners are the worst people to judge whether their own homepage answers them.
12 Sept 2026 · 6 min read
What a website audit actually measures — and what it cannot
An honest account of which parts of a website audit are real measurements, which are automated estimates, and which claims you should distrust outright.